This business strategy document provides a general overview of the general health care environment in which the Assisted Living at the Windsor of Ocala facility in Florida is situated. It assesses issues such as cost and economic environment as well as health care environment, and provides an overview of competitors at the local, regional and national level. It also gives a description of the Windsor of Ocalaâ€™s internal environment with an analysis of the communityâ€™s strengths, weaknesses, opportunities and threats as well as its competitive advantage, with a SWOT analysis providing key differential advantages between it and its competitors.
The strategy also includes an overview of what directional strategies are involved in the Ocalaâ€™s mission and forward guidance. The long term directional strategies for Ocala are provided and defined. The strategic alternatives available to Ocala are also discussed in detail, and an evaluation of alternatives and strategic choice are provided, with a comparison of alternative strategies for Ocala being given, and a description of the most optimal strategic choice for Ocala presented at the end.
This business strategy document thus situates the current state of the Windsor of Ocala within a contextual framework that allows for close scrutiny of the assisted living facilityâ€™s primary strengths and weaknesses, and looks at the company in terms of how it measures up to competitors and how it can enhance its own strategy to prepare for the coming years in the 21st century and the next round of elderly generations to come into the facility in search of a quality place to call home.
General Health Care Environment
The cost of assisted living is lower in Ocala, Florida, than the national median: the average cost of assisted living in Ocala sits at just over $3000 per month, while the national media is nearly four hundred dollars higher. However, in other nearby communities in Florida, the rate is even lower at $2335 (Caring, 2018).
Many members of the population in Florida are retired, as the state is known for being an inviting one for seniors and the elderly who are seeking a comfortable, quiet, warm place to retire in their old age. Communities like Ocala are a perfect example of this retiring aspect of a number of the stateâ€™s neighborhoods. In order for these individuals to retire, in Florida, however, they must have enjoyed a certain level of economic success in life. As Kadlec (2016) notes, â€œFlorida, which helped popularize the notion of a snowbird retirement, has the most residents age 65-plus.â€ Yet, that may be changing, too: Florida â€œnow ranks near the bottom of a new list of states deemed most desirable for folks contemplating retirement,â€ with Virginia and states in the Midwest ranking higher among retirees (Kadlec, 2016). Thus, the general economic environment of Florida is less appealing than it once was, though Ocalaâ€™s economic quality is still high.
In terms of special health care environment, Ocala is considered a strong region for providing assisted living services. However, as Stevenson (2012) points out, the Midwest still occupies the top spot for provided the best assisted living communities, as these communities attract and appeal to a wide range of people and offer solid care services from quality care providers in states that are neither too expensive nor so cheap that they attract trouble.
The competition of the Windsor at Ocala on the local level consists of: Brookdale Pinecastle, which has been given 4 out of 5 stars by Caring (2018), the Hampton Manor at Deerwood, which has five stars, Brookdale Paddock Hills which has 4 stars, and Brentwood at Fore Ranch, which has 4 stars. Each of these assisted living communities are similar to Ocala in that they provide the same services and accommodations, as nearly all high-quality assisted living centers in the state.
Regionally, the top competitors are: Brookdale Alamonte Springs, Grand Villa of Altamonte Springs, Savannah Court of Bartow, the Atrium at Boca Raton, and Bradenton Senior Living. What distinguishes these assisted living centers are their commitment to quality, their consistently high level of residency (it is very difficult to obtain a place in them as they are always full), and their excellent reputations for cleanliness, supportive services, courtesy and resident accommodations year round.
Nationally, the top competitors are: Sunrise Senior Living, with 25,585 residents, Erickson Living, with 24,102 residents, Atria Senior Living, with 20,878 residents, Senior Lifestyle Corp with 20,650 residents, and Capital Senior Living Corp with 15,800 residents (After 55, 2018). These companies have assisted living communities across the nation and serve seniors in various parts of the U.S. with consistent service, which helps to give them a top reputation in the industry. These companies represent the largest senior living communities in the nation, based on the number of residencies total in all their community centers.
Internal Environmental Analysis & Competitive Advantage
The Windsor of Ocalaâ€™s strengths include a variety of services and care options, including: 1) assisted living, 2) companion services, 3) gold leaf dining, 4) life enrichment, 5) memory care, 6) respite care, 7) customized tailored services, 8) and wellness services. Residents have 24 hour access to staff, there is always a licensed nurse on staff, and apartments are spacious and maintained by weekly housekeeping. The reputation of the Windsor is high within the community and staff is among the best in the industry.
Its distance from some elderly communities within the region can be a problem for family members who want to remain close to their loved ones. The facility lacks a quality walking grounds area. The ratio of women to men residents is also high, which can discourage some male residents from staying as they might prefer male company.
The Windsor could expand its footprint and provide a walking area with an outdoor garden to help residents have a more delightful time outside with fresh air and exercise. The facility could also promote more masculine activities to attract more male residents to balance out its population.
With Florida declining as a preferred state for retirees, the Ocala may face a dwindling population from which to draw forth its market. The Ocala may have to begin to advertise itself nationwide which could be difficult considering the extensive competition.
Key Differential Advantages
Key differential advantages include a quality facility with full-service staff, unique programs for residents, spacious apartments, and stellar reputation among the community.
The long term directional strategies for the Windsor of Ocala are to increase and expand its marketing campaign to attract residents from the wider region and gradually to expand marketing throughout the state of Florida and into the southeast. The marketing campaign should highlight the Windsorâ€™s attractive and quality facility. To increase its marketing attractiveness, the Windsor should expand its grounds to include a large outdoor walking area with gardens and a fountain where residents can enjoy being outdoors and communing with nature.
This strategy should also include developing more programs that will be attractive to elderly male residents so that male retirees will want to stay at the Windsor and help to balance the resident population, which currently is too heavily stilted towards a female population.
Working with local providers of day services should also be a strategy that the Windsor pursues so as to help residents get outdoors more often and engage with the community. Community care possibilities should also be explored so that residents can engage in a number of different therapeutic programs to help them stay happy, upbeat, and positive and avoid the onset of depression, idleness, loneliness, and isolation. Engaging with the community is very important for an assisted living facility. These programs could include: animal-assisted therapy, a volunteer-visitor program, Wii therapy (virtual sports for both men and women, such as golf, tennis, and bowling); indoor/outdoor garding, a reminiscence program, and videoconferencing with Internet browsing.
Strategic alternatives that are available for the Windsor at the Ocala include merging with one of the larger assisted living corporations throughout the U.S., such as Sunrise Senior Living, Erickson Living, Atria Senior Living, Senior Lifestyle Corp or Capital Senior Living Corp. Or the Windsor of Ocala might look to put itself up for sale to one of these corporations. To make itself attractive to a possible sale, Windsor must provide continuity and stability of residency, with balanced out populations, better walking grounds, up to date utilities, and an updated infrastructure that has been inspected and is up to code. Showing positive cash flow and a continuation of strong sales into the future would also help.
In order to accomplish its long term strategy, an alternative approach is to attract investment from private venture capitalists who see a long term return possible under the conditions provided by the Windsor of Ocala. The Windsor of Ocala currently operates in the black with a positive cash flow, but in order to update its grounds and make them more attractive and appealing across the region, the Windsor will have to invest considerably.
Another option is to sell shares of the company privately or publicly and raise capital through share issuance. This could allow the facility to provide the funding needed to provide a grounds for walking, a garden, fountain, more male-centered programs, and a better marketing campaign for seniors across the region, the state, and into the southeast of the nation.
Evaluation of Alternatives & Strategic Choice
While selling the facility to a larger competitor might seem like the best option going forward in the light of the stateâ€™s declining retiree population, Florida is still likely to maintain a high level of elderly persons from which the Windsor can draw its residents and maintain a high rate of residency, if not a maximum rate. Additionally, in order to keep up its reputation and to continue to make this facility to have a positive rate of return for its private equity holders, the best alternative strategy is not to seek a sale of the company to a large competitor but rather to sell off a stake of the facility to investors to help finance the updating of the grounds and a building of an outdoor walking area to make the facility more attractive to both men and women.
The facility could also stand to be more connected with the community, which makes bringing new stakeholders from the community into the Windsor family the most attractive option on the table. This alternative strategy would help to promote community-based care activities, such as animal-assisted therapy, Wii fitness, teleconferencing, and indoor/outdoor gardening, which can all be led by volunteers within the community. The more connected to the community the Windsor is, the stronger its reputation grows and the more attractive it becomes both to investors and to potential residents. Overcoming the issue of distance may be a threat but with investment capital, the facility could take on shuttles that run routes to far away destinations to help bring family members together. Teleconferencing could also help to reduce issues related to distance and this type of program could easily be funded with an investment from new stakeholders brought on through the sale of a portion of a stake in the Windsor of Ocala.
After 55. (2018). Top 12 senior housing companies. Retrieved from
Caring. (2018). 30 assisted living facilities near Ocala. Retrieved from
Kadlec, D. (2016). Why Florida is losing its grip on retirees. Retrieved from
Stevenson, S. (2012). Best cities for senior living. Retrieved from
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!