From a definitional perspective, cultural consumption relates to the consumption of the products or commodities with primarily aesthetic functions, as well as secondary instrumental uses. Critically, cultural consumption shapes the contours of social locations and relations. It relates to the social hierarchy in diverse ways, particularly in consideration of my cultural taste as a 35-year-old Italian journalist working for BBC in London. There is a close mapping of social stratification or hierarchy and cultural consumption. In the traditional context, by the homology perspective or argument, people in the higher social hierarchy or strata tend to or prefer to consume elite or high culture. On the other hand, people in the lower social hierarchies prefer to consume mass or popular culture as a predominant practice. It is worth noting that there are various factors, which are ideal in shaping or determining this relationship. For example, there are issues such as education, which utilizes the process to reinforce the consumption of culture. For example, back home in Italy, more and more people with the same level of education adopt and optimize similar leisure practices and tastes in music regardless of the influence of other characteristics. In this aspect, highly educated people consume high or elite culture except for nature type. There is also the influence of gender, which shapes cultural consumption for men and women in society. Besides, class shapes the relationship between cultural consumption and social stratification across society. Based on these aspects, it is ideal to note that the traditional class differentiations run concurrently with the cultural consumption diversities to certain degrees. This indicates that people from unique classes differ in terms of lifestyles, as well as cultural tastes or preferences. For example, concerning music and popular lifestyle, there seems to be no hierarchy in the social class and cultural consumption. Therefore, there is a relationship between social hierarchy and cultural consumption
Furthermore, It is essential to note that the cultural consumption in modern societies, such as London, has undergone individualization to a certain degree that there seems to be no longer any social basis for cultural consumption. London is one of the highly developed cities being an economic hub of England. In such a developed city, there is a tendency for the loss of diversities in the cultural taste, as well as consumption in the social hierarchy or stratification. It is possible to conceptualize and comprehend this in terms of individual ‘self-realization.’ In the modern context, structural bases such as gender, education, ethnicity, age, and sexuality are now least significant in shaping or determining, as well as conditioning diverse lifestyles. Besides, people now have the chance to optimize and exploit different choices associated with collectivities for subjective alignment leading to greater possibilities for the generation and recreation of their different identifies. Additionally, in modern society, there are lacking inherent unity and structural grounding for the lifestyles. In contemporary London, people are capable of recreating and forming their lifestyles regardless of social locations. With the help of demonstration of preference or taste and emerging patterns of consumption, people now have the chance to engage in the construction of their identities more or less as they want. There is an enormous shift from habitus to the concept of freedom in which more and more people have the chance to choose the ideal lifestyle with the minimal role and influence of the structural bases such as gender, age, education, and ethnicity, among others. Rather than experiencing the permanent influence of the class socialization and restrictions of the predefined lifestyles, people now have the chance to choose from different possibilities following the availability of such platforms emanating from the commercialized consumer entities of the modern society.
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