For this study we take the example of Tesco PLC and study its website to get an understanding of the type of efforts that the retailer makes to create customer relationship.
In this assignment we would study the website of Tesco groceries – http://www.tesco.com/groceries.
As is evident from the website the primary aim of the company is to target those customers who are looking for low cost yet good quality of products. The number of offer that the company is offering in the website is testimony of the fact. Secondly, the company wants to appeal to the customers by providing them several facilities to increase the ease of shopping. For example the delivery saver scheme where the company would provide delivery of grocery products to the designated address for just 3 pounds or unlimited delivery of grocery for 25 pounds a month or savings in delivery charges t the weekends or mid weeks are schemes that are intended to increase the ease of shopping (Tesco.com, 2015).
However, recently the company has taken measures to appeal to both rich and not so rich customers. Using the Clubcard data, the retail card of company, Tesco has designed its website to personalize the display of items according to the classification of the customer. While up-market customers would be tempted with displays of, for example, smoked salmon and an array of sumptuous fine food, value promotions of Tesco would be the prime focus of the company for hard-up shoppers (Mail Online, 2012).
The primary attempt by Tesco groceries to build customer loyalty is through services. The customers are allowed to maintain their personal account on the company website for online purchase where customers can track their purchase history, update information on the Clubcard and avail direct customer grievance services. Customers are also able to track their order online through the personalized web account (Tesco.com, 2015).
The most important program however for gaining customer loyalty is through the introduction of the Clubcard which can be used by customers to gain further discounts and services. The customers are allotted points and the points can be used for other services and products that are offered by Tesco Plc. The program was recently augmented by the introduction of Clubcard boost that gave additional benefits to the customers of Tesco that can be availed at places outside to obtain discounts for fun and frolic, eating out, travelling, etc. This is an ongoing program of the company and it has been able to create a pool of loyal customers through this program. The customers can look into and manage the credits and avail the discounts of the card online through the personal accounts on the company website as already discussed (Tesco.com, 2015).
While the company has taken several interesting measures to create customer loyalty, it is advised that Tesco should conduct more direct interactions with the customers so that better and more informal relationships are developed. Further, better redress of customer complaints is another aspect that Tesco can strive to improve.
UNIT 2 Assignment
Hershey’s Milk Chocolate
The website of Hershey’s Milk Chocolate is very indicative of the brand name that is displayed in bold throughout the website, especially in the products displayed. The signature and very well-known symbol of the company is repeated in several places and spots of the websites and the in the various pages on the website. This repetition helps create brand recognition (hersheys.com, 2015).
Chocolate products are primarily targeted at children and it can be observed that the packaging of the products is in attractive colors. The color of the packaging keeps reminding one of the product-chocolate. The image form the pictures posted in the website of the products is alluring for chocolate lovers — be it for chocolate bars or cupcakes or brownies. The website also details the composition of the products and stresses on the low levels of fat, cholesterol and saturated fat content in the products indicating strength and uniqueness of the products.
The website also clarifies that the nutrition information of the products are up-to-date and requests consumers to contact the company in case they feel that the products do not have the properties as claimed. This increases the dependency and confidence of the consumers and is yet another way of connecting with the customer. The company also connects to customers through the several chocolate-based recipes for the customers which can be tried out at home (hersheys.com, 2015).
The website of Heinz ketchup is complete with the highlight of the brand name. Even though Heinz is a well-known brand, the website does not leave anything to chance. The brand name is displayed prominently throughout the website home page and the additional pages, especially in the products that are displayed on the website in a prominent and conspicuous manner. This creates brand recognition trough brand recall (Heinz.com, 2015).
The product is for the general public and is used in almost every household. The display of the various bottles that the company had been producing since its inception has been given prominence signifying the historical background of the company and the brand.
The stress on the website is on the product and the quality of the product the slogan “Grown, Not Made” is displayed prominently on the home page along with various pictures and close ups that indicate the quality of the product even tough details of the product nutritional value detailed in inside pages of the website (Heinz.com, 2015). Like in most other products the prices are not mentioned in the website even as the products are clearly and conspicuously displayed (Heinz.com, 2015).
The website display has tried to associate the brand with the rich history of the company through the association of history and the historical consumption of Heinz ketchup. It is therefore evident that the historical value of the brand coupled with the food value and the goodness associated with the products (Heinz.com, 2015) seem to be the strength of the website in relation to connecting with customers.
Heinz.com,. (2015). Heinz – Ketchup. Retrieved 25 June 2015, from http://www.heinz.com/our-food/products/ketchup.aspx
Heinz.com,. (2015). Heinz Corporate Social Responsiblity. Retrieved 25 June 2015, from http://www.heinz.com/sustainability/nutrition.aspx hersheys.com,. (2015). Chocolate Dessert Recipes for All!. Retrieved 25 June 2015, from http://www.hersheys.com/pure-recipes.aspx hersheys.com,. (2015). Have you tried HERSHEY’S Milk Chocolate Bar?. Retrieved 25 June 2015, from http://www.hersheys.com/pure-products/details.aspx?id=3480
Mail Online,. (2012). Tesco to target customers according to their wealth by using their Clubcard data to personalise its website. Retrieved 25 June 2015, from http://www.dailymail.co.uk/news/article-2164660/Tesco-target-customers-according-wealth-using-Clubcard-data-personalise-website.html
Tesco.com,. (2015). Online grocery shopping | Tesco Groceries. Retrieved 25 June 2015, from http://www.tesco.com/groceries/
Tesco.com,. (2015). Tesco Delivery Saver – Home. Retrieved 25 June 2015, from http://www.tesco.com/deliverysaver/?icid=TopTab_delivery_Saver
6 | Page
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!