CORPORATE STRATEGY, A BUSINESS-LEVEL STRATEGY, AND A FUNCTIONAL LEVEL STRATEGY

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Corporate strategy, a business-level strategy, and a functional level strategy. 3

Corporate strategy. 3

Business level strategy. 3

Functional level strategy. 4

Reference List. 5

 

 

Corporate strategy, a business-level strategy, and a functional level strategy

Corporate strategy

 Corporate strategy refers to the general companywide plan to select and develop a specific market for competition at the same time, improving the various units and divisions in the business. It involves a process of understanding the strategies of the competitors and the specific ways of reaching the customers in a more effective way that will increase the sale and the share of the company in the market. Among such strategies include horizontal integration, global product strategy, and the vertical integration strategy. BSS needs to focus on the possible ways of ensuring that the comprehensive product strategy, especially in ensuring that it ventures into the new market. This requires having the ability to handle the process of intergrading with different cultures. It is also necessary to ensure that there is comparability between the product and the beliefs of various nations that the company will be venturing. The main reason for selecting the comparative product strategy as an area of improvement is the effect of the increased product differentiation among the competitors. The company, therefore, needs to devise a strategy that will lead to the product standing out among the competitors and therefore create a smooth and effective change in the approaches the company takes.

 The fact that BSS is on stable growth in the market requires it to device strategies that will ensure a turnaround. The steady growth is likely to be constant. The company needs to device new ways of expanding the scope of production and marketing in a way that ensures efficiency and adequacy in achieving the ultimate goals of the company (Mohamed, Ho, and Foong, 2014, 25). In this case, the company is expected to expand. This includes providing that it capture the international market and create a stable market share. This process is needed to ensure that it creates a joint venture or form mergers with other companies that will ensure efficiency and increased profitability. The main reason for this step is that the company has been on the verge of being irrelevant in the market. It makes it necessary to device such a method of remaining relevant.

Business level strategy

  At the business level, the company needs to address pacific strategies that make it unique and distinct from the rest of the company. For instance, BSS has to identify the competitors in the emerging competitors in the market as a way of ensuring that it has a competitive advantage over them.  It requires linking its products and services with premium and creating a strong loyalty and customer link in the market. There is a need to improve other customer service and responsiveness to the demand of the consumers as a way of improving the technology and efficiency of its production.

 BSS has focused on differentiation as an approach to reducing the level of competition. In this case, the product and services tend to be unique and distortable from the rest of the product. This is a way of ensuring that there is a right way that the customers chooses the product and increase the outcome of the company. The differentiation mechanism focuses on packaging and the bundles of post-sale servicers that customer’s access after a purchase of a service from the company. There is also a way that the company ensures adequate customer care that takes the response of the customers on their experiences with the products. It is a way of providing constant improvement and allowing the company to build a strong customer loyalty base that is willing and ready to try new products from the company (Mohamed, Ho, and Foong, 2014, 28). It also creates good public relations that can help the company beat its competitors.  Much focus should be on the rebranding of the products to ensure that the products show a secure link to the customers and their welfare s like environmental safety.

Functional level strategy (value chain analysis)

 Strategies of operation and management become one of the essential elements for the company. In this case, BSS needs to focus on the value chain analysis of its services.  This incorporated the systematic approach of examining the competitive advantages. It becomes an essential part since it ensures that the company understands its strengths weakness and opportunities that can make it competitively push in the market. The company needs to focus on human resource management by ensuring that there is a high level of competency in the company. This is in addition to creativity in all departments and ensuring that there is an excellent level of empowerment in the management strategy.

Furthermore, the functional level strategy must focus on the procurement approach that helps to maintain the proper way. The supply chain should be based on a plan that reduces the cost and ensures that any procurement made for the company complies with all the principles sets that promote the objectives and mission of the company. The result is to ensure profitability and increased productivity based on the well-managed value chain (Mohamed, Ho, and Foong, 2014, 34).  BSS is, therefore, at a point of creating a difference in the market through improved functionality and adherence to the principles of market management. The supply chain is a part of value chain analysis that help to device the way the company manages its suppliers, consumers, and employees the fact that there is little coordination in the process in the company make it be at a risk of mismanagement that results to low productivity.

Reference List

Mohamed, A. Z., Ho, J., and Foong, W., 2014. Strategic management. Oxford.

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