Market Challenges

Like any other business, multinationals face a myriad of challenges that hamper ideal growth and development of such organizations. The increasingly competitive landscape has made these multinational companies (MNCs) strive hard to survive in the market. Regulatory, cultural differences and the uncertain market outlook elucidates these challenges in MNCs. Organizational theorists have established a number of challenges that affect these firms, some which are different from those of domestic firms. Cross-cultural differences have emanated as a major hurdle concerning MNCs. Market liberalization and globalization have fueled a number of risks, some which are unique to MNCs (Cullen & Parboteeah, 2009).

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The dynamic and turbulent business environment has presented several challenges, some that were never experienced before. The developing nations have upgraded their productive capabilities as they can now offer technologically sophisticated products and services. In this case, they have increased competition unlike in the previous years. In the recent years, developing countries have ceased to be mere cheap sources of labor. Emerging nations have provided an extensive pool of resources that offer excellent opportunities to stimulate growth and development. The relative illiquidity of financial markets has forced MNCs to become more cautious when making investment decisions. In such cases, MNCs are faced with quite a number of risks unlike in the past (Cullen & Parboteeah, 2009).

Cross-cultural differences negatively affect the business. Different cultures spread all over the world have various ideologies on a number of issues, ranging from religion, social issues such as leadership, and respect, just to mention a number.

Associated Risks

MNCs will always face various risks that may stall their operations in foreign markets. Market liberalization in overseas countries has presented new challenges to the management of MNCs.

Political risks

Politics presents challenges that occur in various shapes. Nationalization and regulatory programs enacted by national governments may at times hamper the development of MNCs. Such policy actions may result in adverse effects on the objectives of the MNCs. The presence of civil wars due political tensions may affect laws and policies touching on the operations of MNCs. For example, governments may enact laws that prevent capital movement. War-torn nations like Syria, DRC Congo, and Somalia are currently considered as unsuitable business destinations for MNCs. In the end, businesses find it hard to operate because their staff may feel threatened, or their premises will be attacked (Cullen & Parboteeah, 2009).

Financial risks

Random movements in the business environment affect financial aspects like exchange rates, interest rates, and commodity prices. Fluctuating securities prices and volumes negatively affects the growth of businesses. MNCs are highly prone to these challenges as different countries present different market outlooks.

Importance of Ethics in Business

Moral judgments made by an individual elicit ethical issues because decisions may be either right or wrong. Corporate social responsibility and proper ethical behavior results in a myriad of benefits for businesses. Ethics is crucial to the success of any business. Good ethics in a business attracts and maintains customers in the business. As a result, companies can drive sales and profits for their benefit (Halbert & Ingulli, 2014).

Proper ethics also encourages employees to remain in the business. Good ethics motivates employees to work even harder to achieve goals and objectives set by the business. As a result, the business experiences increased productivity that consequently drives revenues for the firm. Establishing positive ethical relations attracts investors in the firm as they become more secure and sure with their investment ventures.

Profits can always be maximized when many shareholders invest in a business whose share price is changing positively. Proper ethical behavior illuminates good corporate governance in firms that increase productivity while mitigating other challenges with ease. However, poor relations have emanated from lack of ethical standards in some firms. Such firms have registered slow growth and even closure due to bankruptcy and losses (Halbert & Ingulli, 2014).

References

Cullen, P.P. & Parboteeah, K.P. (2009). International Business: Strategy and the Multinational Company. New York: Routledge

Halbert, T. & Ingulli, E. (2014). Law and Ethics in the Business Environment. New York: Cengage Learning


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