S- The most crucial thing to understand regarding ethos, logos, and pathos, as outlined in chapter 16, is to come up with a persuasive appeal. And they form the heart of communication.
E- In other words, the three appeals depend on each other; therefore, to persuade an audience, you should have a piece of in-depth knowledge of the three. Ethos is crucial as it is the base of credibility to the audience ad why you have to be believed. Thus, drawing attention to credentials is essential and then moves to logos, presenting logical reasons like facts. There is where you retain the attention of the audience after they have build credibility on ethos. Once you have included the audience’s attention, it is easy to appeal to their emotions, which is known as pathos. These emotions may be crying, happiness, among others. The three rhetorical appeals act as puzzles used in building a persuasive argument.
E- For example, I want to convince my friend to buy my used car. Unfortunately, I have a strong credential as a matter of fact since hers is old and dysfunctional, and the only mine is on sale, establishing my logos. I am using pathos to pity me and buy my car by stating that I am selling my car to add up and pay bills for my admitted mother in the hospital. It is the only worthy asset I have in the world; I have to let it go.
I-This is like a pizza that consists of a flattened base which represents credibility established by ethos. The toppings mold the argument, which means logos. The different ingredients represent facts and logical reasoning. Finally, the pizza has to be baked under high temperatures for the final savory outcome, expressing pathos. All components should be incorporated, and if one is missing, it means the final result will not be achieved, representing the three appeals.
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