Tourism Marketing: How Might Age Affect Or Constrain Travel Behaviour


Introduction. 1

Don't use plagiarized sources. Get Your Custom Essay on
Travel behaviour and how its affected by age
Just from $9/Page
Order Essay

Effect of Age on Travel Behaviour. 2

Elderly People Travel Behaviour. 2

Constraints of the Elderly travel 4

Travel motivations for Elderly Travel 5

Overcoming Travel Constraints. 6

Travel Behaviour Change. 6

Conclusion. 12






Travelling behaviour is the study that involves what people do over space, and how they use transport. This study encompasses the number of trips people make, their destinations, the mode they use, who accompanies them, the trips schedule, pattern of the trips, route choices made, and the reason why they travel. The knowledge about the factors that influence people’s travel behaviour is essential in this study.

Travel behaviour is affected by the type of groups that make travelling, which can be urban form or those affected by lifestyle and demographic influences. The common socio demographic factors that may affect travel behaviour include age, household composition, income, gender, and car ownership.

Modelling travel demand behaviour is a challenge for many researchers. There is need to understand the historical evolution of travelling patterns, and how these patterns respond to changes in circumstances and economic variables, for a better prediction of future travel demand, while at the same time assessing the policy frameworks. Different households’ posses’ different travel patterns which change over the life cycle, from one generation to the next and different spatial and socio economic characteristics,. The science of transportation has evolved in a big way from the time transportation began, to call for scientific inquiry in the forms of theoretical and empirical determinations of behaviours in travelling. Modelling travel demand defines motive for travelling, as the activities at the destination and their relationship with the activities which are performed while travelling. People enjoy travelling for different reasons such as a sense of speed, motion, control, and enjoyment of panorama (Rosenbloom, 2001).



Effect of Age on Travel Behaviour

Age have astounding effects on travel behaviour, it can be hypothesized that age of a person affects the individuals perception, habits, and expectations about transportation. Different age groups forms cohorts, travelling behaviour of one cohort will be different from the other as they age. Therefore, as a paradigm of cohort, age and time effects influences the effects of motorization and aging on travel behavioural patterns.

A person’s age is a strong determinant on their travelling behaviours, and adults living in age restricted communities make different travel choices, age restricted developments alters the rate of auto use, settings and local amenities changes pedestrian activities, age restricted adult society offers meaningful learning opportunities that can be adapted to induce certain travel behaviours in non age restricted developments.

Elderly People Travel Behaviour

The impact of age on travelling behaviour is ambiguous and calls for empirical evidence. Suggestions of car ownership are lower in youths and the elderly. The elderly tends to walk more often and use public transport more, and if they use a car, they tend to travel shorter distances. The travelling could be motivated by socializing opportunities, especially for non work trips . It is a fact that mobility patterns and the patterns of the activities of the elderly could be  determined by older people’s access to different transportation means, travel habits of the elderly are confronted by difficulty in accessing means of transportation, and the extend of these influences affect the social situation of the elderly.

There is not much description available for the elderly travel attributes and behaviours, especially activity engagement. The socio-demographic variables still influence how the elderly people travel, the most prominent being lifestyle groups  such as workers, mobile widows, granny flats, mobility impaired, affluent males, and disabled drivers. Other factors that might influence elderly travel behaviour are: the role of transport in the economy and everyday life situations, importance of environmental issues, social inclusion, safety, congestion, price, and quality of operations. The modes of different travel options are also to be considered such as overseas experience, ground, air, and sea transport. More factors could be defined as urban and rural differences, and the theory and rehearsal of formal modelling. This specific market segment of elderly people is riddled with many complexities, age’s effect on the expected pattern being a peak during active years, a small decrease towards retirement, a small decrease after retirement, and a small decrease after retirement, then a steady decrease.

Most metropolitan areas have experienced rapid suburbanisation of old people, and the ability to engage in routine activity is an important condition for the maintenance of independent life styles and psychological well being of the elderly suburbanites. The numbers of elderly people have been on the increase in developed countries, and many governments have realized the challenges this trend is posing for the economy, health care, and retirement systems. The impact of aging on travelling behaviour is a recent discovery. Policy makers must face the challenge in the transportation policies; impending retirement of the highly active generation could have tremendous effects on the transportation demands of the older people. The elderly will constitute a larger share of society, which may lead to more active lifestyles with more car trips.


Constraints of the Elderly travel

The effects of socio demographic constraints in the travel choice need an explanation for variations in travel preference, intention, and choice behaviour to various destinations. The aging population provides a lucrative market for leisure and tourism, and the elderly people are considered to be sixty years and over. Some of the constraints are brought about by lack of suitable consumer research, and the factors that contribute to constrain older people can be identified as lack of resources, and lack of social networks that promote travelling. Other constraints can be cited as insufficient money, poor health, lack of companion to travel, not wanting to drive in the night, low energy, disability, and perceptions that they are very old to travel. Other travel barriers individuals’ capabilities, lack of time, and inadequate number of travel suppliers. In some cases families discourage travel for old people, and an apparent guilt within the old people of travelling in their twilight years.

Leisure constraints may give a conceptual framework on the reasons why older people do not engage in certain tourism activities. The leisure constraints can be categorized as intrapersonal, interpersonal, and structural constraints. Though, participating in leisure activities is deemed as overcoming these constraints. The individual’s psychological status and characteristics can be described as intrapersonal constraints such as stress, anxiety, attitudes, and self skill. That is, when they fail to develop leisure preferences due to misconceptions of personality, needs, prior socialization, personal abilities, and perceptions associated with group values and norms. The interpersonal limitations come from social associations with friends, family, and other people. While the structural limitations are those factors that prevent people’s intentions from taking actions like economic resources, availability of time, and accessibility. Jackson (1993) identified six dimensions of leisure limitations as social isolation, accessibility, personal reasons, costs, time commitments, and facilities. Vehicle design, long access, poor facilities, and waiting time are other examples of mobility constraints for the elderly. Various needs of elderly people needs to be considered such as difficulties in driving, such as at turns and intersections, insufficient caution and poor positioning of the road, making abrupt stops, failure to stop when needed, and lack of caution at traffic signals.

Travel motivations for Elderly Travel

Seniors travel mainly for purposes of pleasure and rest, and the motivations are varied depending on the elderly backgrounds such as travelling for reasons of nostalgia, cultural experiences, sightseeing, and meeting old pals. The impact of travel on life satisfaction cannot be gain said for the seniors, as leisure has profound effects on their satisfaction with life. Travel is considered as an enriching experience with benefits such as routine changes, opportunity to garner new experience. Travel motivations to make tourists travel and select destinations are energizers to demand that promote a person to decide to take a holiday. Ryan (1991) identified tourists travel motivations as wish fulfilment, shopping, rest and relaxation, opportunity to play, social interaction, escaping unfriendly environment, prestige, strengthening family bonds, and educational opportunities. The table below gives the factor analysis of travel motivations of

Taiwanese people

Overcoming Travel Constraints

Some of the recommendations to accommodate elderly driving are measures to accommodate older driver visual, mental, and physical declines. More bigger and brighter traffic signs should be installed, brighter pavement markings, overhead placement of signage, advanced warnings of hot spot locations, and increased road lighting. Mental declines can be accommodated by redundant signing, advance preview distance at intersections, reduction on amount of information to be processed and increased perception reaction time in design and operations. Physical declines can be accommodated by enlarging turn radii, parallel entrance ramp, and lengthening acceleration lanes.

The changes in travelling behaviour occurs frequently, new opportunities like  park and ride increases in road capacities, reduction in public transport  fares, motoring costs, provision of soft measures such as travel plans and information. More consumer research should be conducted with the aim of negating reasons for not travelling and providing necessary information that can encourage travel. Provision of equipments and other amenities to promote leisure activities among the elderly such as social networks. Advocacy campaigns to remove any negative perceptions that the elderly persons may harbour. The elderly shows a  bigger tolerance for bus and walking, therefore, implementation of new modes of transit will be able to solve problems associated with quality checking of the services thy face.

Travel Behaviour Change

A great understanding of the prospects of increasing other means of transportation apart from private car use will contribute a great deal towards changing travel behaviours amongst the elderly. Transportation plans and strategies should be focused on end result, and not the processes by which the end result is obtained. Methods of travel choices analysis should continually be conducted to give different alternatives to choose from. Behaviour is complex and changes over time.

Travel behaviour change is influenced by demographic factors, even the nature of influence changes, and behaviour change may take a long time time, as two or more factors interact with each other. This feature is referred to as asymmetry or hysteresis, as much as change is universal; it is particularly very difficult to reverse a process that is already in motion or to accelerate it. The communities should be relevantly informed about community design and development approaches that will enable the current and tomorrow’s communities to meet the travel requirements of older people. This should include active living possibilities and health benefits. The broader community should focus on congestion, safety, and private vehicle use reduction. Land use policies and other fiscal matters should be studied to know the extent and scope of affecting travel motivations. These are emerging policies in travel behaviours; they have very positive influence in terms of cutting traffic levels. These are workplace and school travel plans, personalised travel, public transport information and marketing, should be implemented by authorities to help streamline transport policy.

In Western countries, travel has generally increased for all age groups, with the elderly recording the highest growth. Within Europe, the elderly are fully motorized with lifetime experience in driving. Older men compete equally with younger men for those who hold driving licenses, though women are lagging behind. Still mobility levels of the elderly are lower compared to younger people. Elderly Germans have small or temporary handicaps that lower trip frequency, and out of home activities. Future predictions on travelling behaviour will take many variables into consideration. Research shows that travel behaviour is developed early in age which leads to cohort in particular behaviour, thus today’s generation; it is expected societal macro changes will allow predictions to be made on the mobility behaviour. The elderly tends to be a very heterogeneous age group , for instance in Europe women, people with no driving license, rural residents, the very old, and people with meagre academic qualifications make lesser trips than the elderly with driver’s license and urbanites (Kristian &  Boksberger, 2007).

USA urbanites use cars rarely, and walk or ride more. Comparing USA and German elderly car use, no explanatory variables can be used to describe car use in both countries. Transport policy discrepancies provide travel options, determines cost of travel, which may be used to explain differences in car use. The elderly in America made only eight percent of their trips by other modes of transportation other than cars as compared to Germany’s thirty eight percent. The wealthiest German seniors used cars for only fifty nine percent of trips in comparison to eighty eight percent of America’s poorest.  The difference in the sexes is much wider in America than Germany. Land use in Germany is much denser with settlements taking a higher mix than USA people. Therefore, spatial development patterns, local accessibility, trip distance, and access to transit services may give a cue to the differences in car travel. Car use in the US is much cheaper than Germany and more convenient since prioritization of funding for highways is given greater prominence. Germany has better measures that make transit vehicles more accessible for the elderly and the disabled, and coordination of transit with various modes allows the elderly to plan a trip from door to door. Germany also provides clean, safe, protected waiting lounges, low transit vehicles with appropriate priority for the elderly. In terms of costs, many German transit agencies offers discounts for the aged, plus easy to read, accessible, electronic real time information at stations for buses and trains that makes the navigating system elderly friendly (Brueckener, 2005).


Table 3.1: Change of holiday travel propensity 1972 / 2003
  Holiday travel propensity Change
age group 1972 2003 1972/2003
<29 years 57 80 + 40%
30-39 53 79 + 49%
40-59 49 81 + 65%
60-69 41 76 + 85%
70+ years 33 63 +91%
All 49 77 + 57%
Figures for German population aged 14 years or older; in % of age groups

Data source: F.U.R, Reiseanalyse RA 1972-2004


The Taiwanese elders motive for mobility is novelty seeking, both positive and negative affective states, and that only positive affects is associated to future travel intensions. The motives for travelling in Switzerland are to enjoy scenery and nature, seeking rest and relaxation, and having time for family, partner, and oneself as the most important in mobility. Stress free and comfortable utilization of transport systems is more important than just mere cost and time efficiencies. The elderly population put high demands on safety and quality in the mobility chain of accessibility and friendly to the disabled. The Swiss believe in human powered mobility, with the elderly covering higher proportion of their stages on foot. This contributes immensely to independence, health, and social integration of the elderly (Che, 1993).


The comparative mobility motivation analysis of the elderly in Switzerland

Majority of Koreans elderly do not travel alot because of poor health, though, they see travelling as a means to stay healthy. Most of them can afford to spend money on travelling, at the same time they believe there are more important things to be done other than travelling. They posses a stereotype that may limit their travel behaviour, since most of them think that they should stay at home or in a silver town. Their family and friends must approve if they want to travel, as much as they feel guilty about travelling. They also believe that they can arrange travel by themselves, and are confident to make arrangements without assistance. Their Confucianism culture significantly affects their notion towards work and non leisure activities. Travel and tour operators who encourage seniors to travel must promote the benefits of travel to their families and friends. Since the main motivation for travel among the Koreans is to experience natural attractions, tour operators combine their packages with services that have scenic wonders, natural attractions, and educational destinations.

The mobility of the elderly in the Netherlands is considered a necessary condition for independence, and is a condition for quality life. Economical problems arise from the fact that they have low labour participation of the elderly, thus this duty is fulfilled only if elders can take care of themselves.



The projected growth of elderly people is expected to continue rising, therefore, there is need to design specific marketing strategies to meet their needs. It is expected that there will be a very close association between the travel behaviour of today’s older people and those in the future generations. Tourist demand and travel behaviour is determined by generation and not age. Considering the life cycle, travel behaviour of one generation tends to be rigid because of variables like retirement. Travel propensity or tourist behaviour remains the same for about two decades for a particular generation. The actual travel behaviour of seniors including their expectations, motivations, and aspirations is easy to differ.

Despite policy and cultural differences in Western European countries, Australia, and North America; older people will have active lifestyles in which travel behaviours and access to travelling options will play a key role in that majority of older men and women will be car drivers.



Che, S. I. (1993). Change of Consumption Aspects and Lifestyle by Elevation of an Income         Level. Seoul: Korea Chamber of Commerce and Industry.

Brueckener, J. (2005) Workings of the melting pot: Social networks and the evolution of population attributes, Journal of Regional Science, Vol. 47, No. 2, 209–228.

Kristian J.& P. Boksberger, (2007) “Senior and non-senior traveller behaviour: some                      exploratory evidence from the holiday rental sector in Switzerland”, Tourism Review,   Vol. 62 Iss: 3/4, pp.21 – 26

Rosenbloom, S, (2001). “Sustainability and auto mobility among the elderly: An International       Assessment” Transportation, vol. 28, pp.



Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper